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For Entrepreneurs, Coaches, Speakers, and Small Business Owners
FACT #1: These days it's absolutely urgent to have a book to promote your business. FACT #2: The sluggish economy has made it harder than ever to publish and publish WELL. FACT #3: I'm going to change the odds in your favor, right now.
You are cordially invited to take advantage of a golden opportunity to be published with top, bestselling entrepreneurs (HINT: One of them is known for the famous phrase "YOUR FIRED!" from his hit television show!) in a fantastic new book. NOTE: Only 25 spots available. August 15, 2009 From the Desk Of: Sophfronia Scott Newtown, Conn. USA Dear Aspiring Author: I have to start off this letter with an apology—to you. Most likely you’re here because you bought and read my award-winning bestseller, "Doing Business By the Book". You took in all the juicy tidbits on how to write the ultimate business book. Then the inevitable happened: You got really excited because you knew you had found the answer: becoming a published author was exactly what you had to do to give your business the visibility and credibility that would draw new clients to your door. Of course you wanted to begin immediately. Maybe you even picked up the phone to schedule an appointment with me to discuss your possible book. You started to organize your thoughts and scribbling down notes because you were so eager to get going. (And I so applaud your "get it done" instinct!) But the more you tried to get a plan together, the harder it became. You got stuck. That’s when you realized you seemed to be missing pieces of the puzzle--key pieces that would make the whole project work. That moment was probably a big disappointment to you and I’m very sorry for that. In my passion for sharing this information I didn’t know I would stir into action the people who were not ready—I didn’t mean to cause any frustration. But I have to say, I'm glad you found out sooner rather than later. Consider this: Haven’t you ever wondered why the majority of books out there don’t do well? You weren’t imagining it--it's so true it's downright scary! "Only About 5% of Books Are Successfully Published" The majority are not successful and here’s why: Most of the people who embark on the journey of producing a book don't have the important resources necessary to publish successfully. These resources include: • Platform (Access to a target audience) • Networking Connections • A Solid, Marketable Idea • Money • Fully Developed Material In Other Words...They Weren't Ready! If you’re missing any of these pieces you’re hobbled right out of the starting gate. You’ll end up like one of those authors who prints up a book and then says, “Now what?” because you have no place to go and no audience to sell it to.  Since I work on and in publishing all the time I take so much for granted. In February when I launched my latest book and it quickly became a bestseller I had, as you can imagine, many people asking me how I had done it. Several were shocked to learn that I had spent an entire year (and in a few cases, more) developing the contacts and partnerships to build the book's campaign.I know my answers discouraged them. Even over the phone, I could hear the energy just seeping out of a once-eager voice. I thought, "That's the sound of a dream dying." I don't want it to be that way! First of all, no one should EVER have to put aside their dreams. Secondly, the fact remains that a book can still open doors for you, help you attract clients and establish your expertise. Successful entrepreneurs such as Donald Trump and Seth Godin take the time to make sure they are published regularly, so you know it's the right thing to do. But how do you bypass the current, troubling landscape? What if there was a publishing shortcut? What If You Could Join the 5%? What if you could join them by simply piggybacking on their success? And I don’t mean in a way that puts you in the background. I’m talking about a way that would put you front and center. Maybe I'm thinking this way because I come from a large family. Growing up with 6 siblings, I learned early on how to share. Now I do it instinctively. When I discover a new way to do something-- I don't keep it to myself. I want to show others how to do it, or bring them along with me when I do it again. I came up with the idea for my latest book project after I got tired of the expressions of fear I kept seeing all around us. In the media, in conversations, in the way people, especially entrepreneurs, were holding back and not pursuing dreams because of fear. I thought, "The best entrepreneurs don't operate that way--they're fierce and bold when they need to be. They know how to handle fear!" I suddenly thought it would be great to have a book where each co-author offered their own insight on dealing with fear. I knew it would be an awesome book and I knew exactly what to call it: "How the Fierce Handle Fear: Secrets to Succeeding in Challenging Times" I knew right off the bat a small group of entrepreneurs, my dream team really, that I wanted to work with. All would have inspiring messages to deliver on the topic. The book would be an instant classic. Then it hit me. Here was a golden opportunity for someone like you who, for whatever reason, can't publish on their own right now. Instead of waiting months, or even years, to get a book out, you could do it right now. So please consider this my personal invitation to you to... Take Your Publishing Shortcut by Co-Authoring "How the Fierce Handle Fear" Customized Design and High Quality Professional Book Production: This includes your picture on the cover along with our star entrepreneurs (meet them below). You'll have your own chapter in the book with custom formatting and layout. You'll be able to include your contact info and any lead generating pitch to drive readers to your website. Your picture and bio will be on the back cover as well, allowing you to claim this book as truly yours! Marketing and Public Relations Support: The book will have a professional PR company handling its media, plus we will conduct an Amazon.com launch campaign to ensure the book reaches bestseller status. You'll also receive the tools and an effective plan to promote to the book to your local media. Distribution and Availability: The book will be available to 25,000+ brick-and-mortar bookstores and have online distribution to Amazon.com, BarnesandNoble.com, BooksaMillion.com, Borders.com, Target.com and Walmart.com. Free Copies: Receive up to 150 copies of your book. NOTE: If you are one of the first 10 authors to respond, you'll get an EXTRA 50 COPIES--200 in all! You can sell them on your website or at your speaking engagements. PLEASE NOTE: This bonus is no longer available. Speed to Market: With your cooperation, we will publish and launch the book in about 6 months. You'll be published in early 2010! Let me introduce you to your co-authors and walk you through the excellent bonuses you'll enjoy as a contributor. Meet Your Awesome Co-Authors!
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2 |
Jack Canfield
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3 |
Frank McKinney |
Frank McKinney is a two-time international bestselling
author, philanthropist, and extreme risk taker best known for his
unprecedented success as a real-estate "artist" and visionary. He has been featured on The Oprah Winfrey Show and in the Wall Street Journal. The
world's wealthiest clamor for McKinney's masterpieces, with each
multimillion-dollar estate inspired by exotic locales and infused with
vivid imagination. McKinney's gift and passion for extraordinary homes
extends to his role as the director of Caring House Project Foundation,
a nonprofit organization he founded in 1998, that provides a
self-sustaining existence for some of the most desperately poor and
homeless families around the world. The foundation develops entire
communities, complete with homes, medical clinics, orphanages, schools,
churches, clean water, and agricultural assets.
4 |
Pamela Slim
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Pamela Slim is a seasoned coach and writer who helps frustrated employees in corporate jobs break out and start their own business. Her blog, Escape from Cubicle Nation, is one of the top career and marketing blogs on the web. A former corporate manager and entrepreneur herself for more than a decade, she deeply understands the questions and concerns faced by first-time entrepreneurs. Her expertise in personal and business change was developed through many years consulting inside corporations such as Cisco Systems, Hewlett-Packard and Charles Schwab, where she coached thousands of executives, managers and employees.
Pam is certified as a master coach with “the best-known life coach in America,” New York Times bestseller and O Magazine columnist Martha Beck. Pam’s book Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur was released in Spring, 2009. Pam is frequently quoted as an expert on entrepreneurship in publications such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Money Magazine and Psychology Today.
5 |
Joan Marie Whelan |
Joan Marie Whelan is an accomplished, internationally recognized
Business Intuition Expert,
Intuitive Specialist, International
Medium – Intuitive Specialist,
Medical Intuitive and Past/Present Life Regression Expert
as well as a Lifestyle Coach For Everyday Living. Joan Marie is the founder and President of Joan Marie Companies and is fast becoming the World’s leading authority on the teachings of Intuition and how to utilize your own Intuition
in your life. She has made numerous television appearances and was a frequent guest on Whoopi Goldberg's radio show, "Wake Up With Whoopi". Joan Marie’s life mission is to not only awaken you to your true life’s purpose but also to assist you at the core of your soul with healing any emotional problems that are continually coming up in your daily life.
6 |
Jen Blackert |
Smart and savvy, Jen Blackert had what many would call the American
dream: a prestigious, well-paying job and a supportive husband and
family. However, as she achieved her career goals in corporate America
she felt unfulfilled and wanted more from her work life. Feeling
overstressed and trapped by the thought of leaving a high-paying
salary, Blackert experienced a corporate crash-and-burn that became the
beginning of new successes.
Now, a sought after business advisor and author of Seven Dragons: A Guide to a Limitless Mind,
Blackert’s mission is to help businesses, organizations and individuals
reach REAL success, live their dreams and identify and overcome
negative thought processes blocking their potential. On average, using her business
strategies, such as her signature business growth system, “The Wealth
Flow System", her clients have seen yearly increases in profits by 200%
- 500% annually. She was a contributor to Living the
Law of Attraction (2008) and is currently working on a book with Ken
Blanchard and Stephen Covey, author of The Seven Habits of Highly Effective People.
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Sophfronia Scott, Editor |
Sophfronia Scott has twenty years of experience
as a professional writer. She honed her craft working with some of the
best (and toughest) editors in the world during her career at Time and People magazines. When she published her first novel, All I Need to Get By,
with St. Martin’s Press in 2004, one prominent reviewer referred to
Sophfronia as potentially “one of the best writers of her generation.”
Sophfronia
holds a bachelor’s degree in English from Harvard. In her current
position as publisher of Messenger House Books and executive editor of The Done For You Writing &
Publishing Company, Sophfronia enjoys helping entrepreneurs and
speakers to write and publish books to promote their businesses. Her
latest book is the award-winning bestseller, Doing Business By the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible.
Check Out These Amazing Bonuses...
Bonus:
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Your Customized Book Cover Featuring Your Photo, Bio and Byline |
I have contributed to 2 high-level anthologies. I love these books and I enjoyed doing them so I often take them with me to sell at events. But the downside is that I always have to explain that I am actually IN the book. I've often wondered, “What good is a book if it’s not obvious from the jump that you had something to do with it?”
That won't happen with this book. When you contribute to "How the Fierce Handle Fear", you will receive 150 copies of your own and each of your books will feature a CUSTOMIZED cover with your picture right there alongside your famous co-authors, and a byline that says, “Featuring YOUR NAME HERE”.
Your photo and bio will also be on the back cover, so there will be no mistaking that you are a part of this book. You’ll be proud to sell it on your website and at your events.
Bonus: |
Professional Book Publicity Campaign |
You will enjoy riding the coattails of a book being promoted with a professional campaign run by one of the best in the business! Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc.,
is a best-selling author and internationally recognized book marketing
and media relations expert. Her company is one of the leaders in the
publishing industry and has developed some of the most cutting-edge
book marketing campaigns. Her company researched, developed and
implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour™. Her firm has worked with numerous bestsellers including: Happy for No Reason, The Go-Giver, The Laws of Thinking and such high-profile books as: Chicken Soup for the American Idol Soul.
Her clients have been featured on The View, CBS The Early Show, The
Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National
Public Radio, Something You Should Know, The Heloise Show and in
Publishers Weekly, USA Today, The Wall Street Journal, Reader’s Digest,
Essence Magazine, More Magazine, The Bridal Guide, Entertainment
Weekly, MSNBC… and many others.
Bonus: |
Your Own Marketing Plan for Local Events |
I understand you'll probably want to do some local marketing on your own. After all, what good is a book if you can't be a celebrity in your own town? We'll help you do that by creating a simple marketing plan for you to implement. It will include:
- a marketing calendar, so you'll stay on track and be ready when the book is ready
- pre-written press releases you can send to local newspapers and television stations
- a complete checklist for setting up a book signing at your neighborhood library or bookstore
- pre-written email copy to send for the book launch
And speaking of visibility...
Bonus: |
Amazon.com Bestseller Campaign |
Earlier this year I organized a huge bestseller campaign for my book, Doing Business By the Book. If you could've taken a peek behind the scenes, you would have seen that this required a tremendous effort: recruiting and organizing over 30 Joint Venture partners, overseeing the design of a special website, writing tons of promotional copy and frequent follow-ups to make sure it all went out. But you saw for yourself how it was all worth the work: You got to watch as the book rode the wave to bestseller status.
I'm going to do it again for How the Fierce Handle Fear, and this time you are coming along for the ride! The great thing about participating in a bestseller campaign is you get to grow your list in the process as everyone emails on behalf of the book. It's a Win-Win situation: You succeed as the book succeeds!
Got Questions? Here Are Your Answers...
1.) How will the book be organized?
The book will be divided into five sections, each one dealing with an area where we all encounter some kind of fear at one time or another. Each author’s ideas will be considered and placed in one of the sections. If that section is full, we’ll gladly work with the author to develop another idea for their chapter. The sections will be:
*Business/Entrepreneurship
*Family/Relationships
*Physical Challenges
*Money/Finances
*Spirituality
2.) Who will own the copyright to the work?
Each author will retain the rights to their own material. You are providing permission for the use of your essay in the book.
3.) Can you tell me more about the plans for marketing and promoting the book?
There are several pieces to the marketing we plan for the anthology. Some will be carried out by an agency and some will be carried out in concert with your co-authors. They include but are not limited to:
**a full marketing campaign to be carried out by Penny Sansevieri’s company, Author Marketing Experts. This campaign will focus on getting the book both online and offline coverage including pitches to magazines and television stations. Penny’s agency produces monthly reports on her campaign results and these will be shared with you.
**an Amazon.com bestseller book launch organized by Sophfronia. You would be expected to participate in the launch, joining other partners we will recruit to promote the book as well.
**paid advertising placed in Peter Shankman’s HARO emails, which currently go out to 75,000 readers. This group will probably be much larger by the time our book’s ad runs.
**individual marketing plans that each author will be encouraged to execute on their own, including sending pre-written press releases to local media. Also, the co-authors who live in close proximity to each other will be encouraged to have group book signings so they can draw bigger audiences and moresales.
4.) What will be the price of the book?
The anthology will sell on sites such as Amazon.com for $14.99. However the price of the book will not be printed on the cover. This will allow you to sell the book on your own site and at events for whatever price you wish.
Any royalties generated from store book sales will be donated to Frank McKinney’s Caring House Project Foundation, a nonprofit organization he founded in 1998, that provides a self-sustaining existence for some of the most desperately poor and homeless families around the world.
5.) When will the book come out?
Our projected publication date, assuming everyone meets the October 1 deadline for submission of their materials, is February 1.
6.) What if I need help getting my chapter written?
That help can be provided to you, happily, at no extra cost.
I very much want you to know this: while my goal is to produce an excellent book, I have an even bigger goal to get each and every one of my co-authors the visibility they deserve to help bring their businesses to a new level.
Here's What It Could Cost To Publish This Way On Your Own:
Every aspiring author has a dream of what it means to publish well, and I'm sure your expectations are the same. It would require each of these pieces at these separate prices:
- Editing: $2,500 or more
- Book Production including professional design: $5,000 or more
- Marketing costs: $2,000 or more
- PR Agency fees: $3,000-6,000 or more
- Amazon.com Bestseller Campaign: you could pay over $3,000 to learn how to do it yourself or pay someone else up to $20,000 to do it for you.
TOTAL: $15,000-$35,000
Here's a Better Way to Get a Book You'll Be Proud to Call Your Own
The numbers really take your breath away, don't they? But that's why contributing to this anthology would be a great publishing shortcut for you. You can join us, be prominently published and marketed along with these top entrepreneurs for one simple investment of $3,997.
OR,
if you're watching your cash flow, you can choose to pay in 5 equal
monthly payments of $897.
Note: If you pay in full, you'll not only save $500, I'll include another **50 copies** of your book so you'll get 200 books in all--or **250 total if you're one of the first 10 to sign up!**
Note: We only have space in the book for 25 CO-AUTHORS to join us in this great endeavor.
YES! This is the PERFECT Opportunity for Me! What Do I Have to Do and What's Expected of Me?
Once we've received your payment (by clicking on one of the buttons below) you'll be contacted to schedule a call to discuss your chapter in the book. (If you need help writing your chapter, please let us know.) You must stick to the deadline and submit the following.
Due October 1:
- Your completed chapter
- A high-quality photograph of you for the book cover
- Your bio to be included on the back cover
IMPORTANT: Please understand that it is your responsibility to get your materials submitted in a timely matter so we can stay on our production schedule.
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"Yes Sophfronia, I’m ready to get published with Donald Trump and have an awesome book with my face on the cover! Please save a chapter in "How the Fierce Handle Fear" exclusively for me, and I'll use it as the secret marketing weapon I need to put my business on the map!" For the entirely reasonable investment of $3,997 or $897 for 5 months, I'll get co-author status including the following benefits:
I understand and agree that there are only 25 spots available for new co-authors of this book. If all the spots are taken and I cannot be accommodated, my credit card charge will be voided or refunded immediately. Join Your Co-Authors Now!
One Full Payment of $3,997
5 Payments of $897
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This is really a prime opportunity to produce a book that you can be truly proud of. Join us and register now. I don't want to hear about you kicking yourself when this book comes out next year for missing the chance!
25 is NOT big number. I expect these spots to go very quickly, and none will be available again unless someone has to drop out. But why take the chance? We have an awesome, media-friendly topic, big name co-authors and many people working to make this book a success. This is indeed the easiest way for you to publish well at an affordable cost. Don't let someone else take your place, okay?
Best Wishes For Your Publishing Success,
Sophfronia Scott
Publisher, Messenger House Books
Executive Editor
The Done For You Writing & Publishing Company LLC
P.S.: I'd like to share with you what some of my fans say about my work...
"Thrilled with having self published my first book, I could feel the connections to be made with readers who would purchase my book and engage their faith in new ways. But getting it into their hands was going to be a challenge. Sophfronia encouraged me to call Christian and independent bookstores and ask if they would be interested in carrying my book. Quite wonderfully, this has turned out to be great advice. Eleven bookstores now share my book with their loyal customers! More so, with each contact at this personal level I am building enduring relationships and future possibilities for book signing and speaking engagements that will support my faith coaching practice as well as sales of my second book of essays due out later this year. Thanks Sophfronia!"
Cory L. Kemp
Creating Women Ministries
Author
You Don't See Many Chickens in Clearance: Essays on Faith and Living
www.creatingwomenministries.com
"Sophfronia taught me so much about the writing process, both in how to shape a good proposal as well as how to come up with a good structure and content for a book. Greatly due to her guidance, I pitched a non-fiction book to a major publisher and got a **5-figure advance** in a competitive market."
Pamela Slim
Mesa, AZ
Author of the Blog, "Escape From Cubicle Nation"
www.EscapeFromCubicleNation.com
"Participating in one of Sophfronia's programs was one of the best things I did for myself this year. I have been talking about writing a book for years, but thanks to this group I have actually completed a first draft and am ready to move on to the next step in the publishing process. Sophfronia does such a great job of de-mystifying the writing and publishing process and turning it into something that is very accessible and easily do-able. That alone was worth the cost of tuition. However, the most valuable thing I gained from this experience is the fact that I finally have the confidence to call myself a writer."
Jenny Ryan
Duluth, GA
Author of the Humor Blog, "Using My Powers for Good"
www.jennyryan.com
"Doing Business by the Book takes the mystery out of how to write a book. Sophfronia has explained the creative process in a step by step and easy to read manner. After reading this book, anyone can write their own book and get published. And if you are a business owner seeking to promote your business, you MUST read this book. Sophfronia explains why being an author gives you "authority". The book provides 'insider secrets' known only to those who have gone through the experience of writing and publishing a book. If You Want to Promote Your Business You Must Read This Book!"
Sheila Spangler
Boise, ID
www.capitalstrategies-usa.com
"At last, a 'connect the dots' how-to for the would-be business book writer! Thank you Sophfronia for an easy to read, step-by-step guide to get your message on paper and out in the world. I highly recommend this book to anyone even considering putting his or her thoughts on paper. Doing Business By The Book will take ‘fear’ out of the equation while inspiring you to make the leap from thinking to doing."
Deborah Kunen
New York NY,
"Sophfronia Scott's Business by the Book is a clear, concise, straightforward guide to aspiring business authors on the "real deal" for getting your book written, published and marketed effectively. A "must have" for any coach, consultant or aspiring business writer who wants his/her book to attract more business, more clients and lucrative speaking/workshop engagements."
Joanne Marcinek
Newtown, CT
www.AskJoanne.com
The Done For You Writing & Publishing Company LLC. © 2009 The Done For You Writing & Publishing Company LLC. |