Attention Entrepreneurs, Coaches, Speakers, and Small Business Owners:
"If You Want to Dominate Your Market Competition By Becoming a Successfully Published Book Author, Here's Your Easy, Cost-Effective Way to Get It Done!"
You are cordially invited to take advantage of a golden opportunity to be published with top, bestselling entrepreneurs in the next book of a fantastic new series.
NOTE: Only 15 spots available.
From the Desk Of: Sophfronia Scott
Newtown, Conn. USA
Dear Aspiring Author:
How many times have you thought about writing and publishing a book on your own? How many times did that thought process end when you kept bumping up against the wall of your obstacles and limitations? That's okay, it happens all the time. I know because I hear from people just like you all the time and we have many conversations about their desire to write the ultimate business book. They know, just as you do, that becoming a published author was exactly what they had to do to give their businesses the visibility and credibility that would draw new clients to their doors.
So what are you supposed to do? Go another year without being published? Go another year missing out on the new business you can attract while promoting your new book? That's totally unacceptable! But I don't want for you to try to get a plan together and then get stuck. Unfortunately that happens a lot as well. That's when you realize you're missing pieces of the puzzle--key pieces that would make the whole project work.
Actually, it's better you found out sooner rather than later that you're missing these pieces. Consider this: Haven’t you ever wondered why the majority of books out there don’t do well? You weren’t imagining it--it's so true it's downright scary!
"Only About 5% of Books Are Successfully Published"
The majority are not successful and here’s why:
Most of the people who embark on the journey of producing a book are missing the key pieces: They don't have the important resources necessary to publish successfully. These resources include:
• Networking Connections
• A Solid, Marketable Idea
• Money
• Fully Developed Material
If you’re missing any of these pieces you’re hobbled right out of the starting gate. You’ll end up like one of those authors who prints up a book and then says, “Now what?” because you have no place to go and no audience to sell it to.
Since I work on and in publishing all the time I take so much for granted. Last year when I launched my book, Doing Business By the Book and it quickly became a bestseller I had, as you can imagine, many people asking me how I had done it. Several were shocked to learn that I had spent an entire year (and in a few cases, more) developing the contacts and partnerships to build the book's campaign.I know my answers discouraged them. Even over the phone, I could hear the energy just seeping out of a once-eager voice. I thought,
"That's the sound of a dream dying."
I don't want it to be that way! First of all, no one should EVER have to put aside their dreams. Secondly, the fact remains that a book can still open doors for you, help you attract clients and establish your expertise. Successful entrepreneurs such as Donald Trump and Seth Godin take the time to make sure they are published regularly, so you know it's the right thing to do. But how do you bypass the current, troubling landscape? What if there was a publishing shortcut?
What if you could join them by simply piggybacking on their success? And I don’t mean in a way that puts you in the background. I’m talking about a way that would put you front and center.
Maybe I'm thinking this way because I come from a large family. Growing up with 6 siblings, I learned early on how to share. Now I do it instinctively. When I discover a new way to do something-- I don't keep it to myself. I want to show others how to do it, or bring them along with me when I do it again.
I came up with the idea for my latest book project after I got tired of the expressions of fear I kept seeing all around us. I saw it in the media, in conversations, in the way people, especially entrepreneurs, were holding back and not pursuing dreams because of fear. I thought, "The best entrepreneurs don't operate that way--they're fierce and bold when they need to be. They know how to handle fear!" I suddenly thought it would be great to have a book where each co-author offered their own insight on dealing with fear. I knew it would be an awesome book--and it is!
The book appeared this month and its co-authors have already expanded their presence in the marketplace due to a global telesummit we held in the spring before the book's publication. We're currently planning a launch that will reach nearly 200,000 people! The book is getting rave reviews and the co-authors are constantly hearing from people expressing their excitement about it.
I offered the opportunity to participate in this book project to a select group of aspiring authors exactly one year ago. What would it be like for you to be in their shoes next year?
I am honored to offer this golden opportunity to you-- someone who, for whatever reason, can't publish on your own right now. Instead of waiting years to get a book out, you could do it right now.
So please consider this my personal invitation to you to...
Take Your Publishing Shortcut by Co-Authoring
"How the Fierce Put Family First"
I've decided to continue the "Fierce" theme and turn this project into an ongoing series of books. People have responded well to the "Fierce" label because it represents the "take charge" attitude we all want to bring to our lives! "Family" will be our next topic. Why? Because I believe the recent economic turmoil has forced us to think about what's really important in our lives. And for most people--especially entrepreneurs--it meant coming to the realization that family comes first. But how do you live that priority? I've been impressed by the examples of life coach Martha Beck, ESPN personality Mike Golic, and "Frankie B." clothing designer Daniella Clarke.
I am assembling this book's DreamTeam right now. Would you like to join us?
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Stephen CoveyRecognized as one of Time Magazine's 25 most influential Americans, Dr. Covey has dedicated his life to demonstrate how every person can truly control their destiny with profound, yet straightforward guidance. As an internationally respected leadership authority, family expert, teacher, organizational expert, and author, his advice has given insight to millions. His bestselling book, The 7 Habits of Highly Effective People, was named the #1 Most Influential Business Book of the Twentieth Century. |
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Martha Beck Martha Beck is a writer and life coach who specializes in helping people design satisfying and meaningful life experiences. In her New York Times Bestseller Expecting Adam she told the moving story of giving birth to a son with Down's Syndrome. |
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Mike Golic Mike Golic is an NFL analyst for ESPN and co-host of the popular sports show Mike and Mike in the Morning on ESPN News and ESPN Radio. Mr. Golic played in the NFL for nine years as a defensive tackle for the Houston Oilers, Philadelphia Eagles and the Miami Dolphins. |
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Gilby & Daniella ClarkeHe's a guitarist, formerly of Guns N Roses, and she's the designer of the top selling denim clothing line in Hollywood, Frankie B. jeans. Despite a life of globetrotting tours and fashion shows the Clarkes made family a priority and arranged their lives so they were always there to take their daughter to and from school.
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Once again, it will be so easy. I'll use all the strategies and techniques I've used to make my books bestsellers, just as we're doing with How the Fierce Handle Fear right now. The only difference is, this time you'll get to be a bestseller too! All you have to do is contribute a chapter of about 1500-1800 words.
You may have seen offers like this before: maybe someone has invited you to contribute to an anthology. But here’s how this will be different—and more beneficial to you. You'll get:
Customized Design and High Quality Professional Book Production: This includes your picture on the cover along with our star entrepreneurs. You'll have your own chapter in the book with custom formatting and layout. You'll be able to include your contact info and any lead generating pitch to drive readers to your website. Your picture and bio will be on the back cover as well, allowing you to claim this book as truly yours!
Marketing and Public Relations Support: The book will have a professional PR package written for you, plus we will conduct an Amazon.com launch campaign to ensure the book reaches bestseller status. You'll also receive the tools and an effective plan to promote to the book to your local media.
Distribution and Availability: The book will be available to 25,000+ brick-and-mortar bookstores and have online distribution to Amazon.com, BarnesandNoble.com, BooksaMillion.com, Borders.com, Target.com and Walmart.com.
Free Copies: Receive up to 150 copies of your book. NOTE: If you are one of the first 5 authors to respond, you'll get an EXTRA 50 COPIES--200 in all! You can sell them on your website or at your speaking engagements.
Speed to Market: With your cooperation, we will publish and launch the book in 2011!
Check Out These Amazing Bonuses...
Bonus:
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Your Customized Book Cover Featuring Your Photo and Bio PLUS Your Photo on the "Master" cover |
I have contributed to 2 high-level anthologies. I love these books and I enjoyed doing them so I often take them with me to sell at events. But the downside is that I always have to explain that I am actually IN the book. I've often wondered, “What good is a book if it’s not obvious from the jump that you had something to do with it?”
That won't happen with this book. When you contribute to "How the Fierce Put Family First ", you will receive 150 copies of your own and each of your books will feature a CUSTOMIZED cover with your picture right there alongside your famous co-authors. Your photo and bio will also be on the back cover.
But I wanted to add one more piece to your visibility with this book. We will create, as we did with the Fear book, a Master cover that will be in general distribution. It features photos of ALL the book's co-authors! So no matter where the book is sold, there will be no mistaking that you are a part of this book. You’ll be proud to sell it on your website and at your events, or even send people to purchase it elsewhere.
Bonus: |
Your Own Publicity/Marketing Plan for Local Events |
I understand you'll probably want to do some local marketing on your own. After all, what good is a book if you can't be a celebrity in your own town? We'll help you do that by creating a simple marketing plan for you to implement. It will include:
- a marketing calendar, so you'll stay on track and be ready when the book is ready
- pre-written press releases you can send to local newspapers and television stations
- a complete checklist for setting up a book signing at your neighborhood library or bookstore
- pre-written email copy to send for the book launch
And speaking of visibility...
Bonus: |
Amazon.com Bestseller Campaign |
Last year I organized a huge bestseller campaign for my book, Doing Business By the Book. If you could've taken a peek behind the scenes, you would have seen that this required a tremendous effort: recruiting and organizing over 30 Joint Venture partners, overseeing the design of a special website, writing tons of promotional copy and frequent follow-ups to make sure it all went out. But you saw for yourself how it was all worth the work: You got to watch as the book rode the wave to bestseller status.
We did this again for How the Fierce Handle Fear. We will do the same next year for How the Fierce Put Family First, and you will get to come along for the ride! The great thing about participating in a bestseller campaign is you get to grow your list in the process as everyone emails on behalf of the book. It's a Win-Win situation: You succeed as the book succeeds!
Got Questions? Here Are Your Answers...
1.) How will the book be organized?
Much of this will depend on the stories of the co-authors involved, but most likely the book will be divided into five sections, each one dealing with different ways we look at family and how we prioritize our commitment to it. Each author’s ideas will be considered and placed in one of the sections. The sections might include (but are not limited to):
*Communicating Family Commitment in the Workplace
*New Parents
*Single Moms
*Grandparents
*Childless Families
2.) Who will own the copyright to the work?
Each author will retain the rights to their own material. You are providing permission for the use of your essay in the book.
3.) Can you tell me more about the plans for marketing and promoting the book?
There are several pieces to the marketing we plan for the anthology. Some will be carried out by an agency and some will be carried out in concert with your co-authors. Much of this planning comes as the book takes shape. For instance, when we assembled How the Fierce Handle Fear, we had not planned on doing a telesummit. That idea came later and became the hugely popular Fearless Fridays Telesummit. The current marketing plans for How the Fierce Put Family First include but are not limited to:
**an Amazon.com bestseller book launch organized by Sophfronia. You would be expected to participate in the launch, joining other partners we will recruit to promote the book as well.
**paid advertising placed in Peter Shankman’s HARO emails, which currently go out to over 100,000 readers. This group will probably be much larger by the time our book’s ad runs.
**individual marketing plans that each author will be encouraged to execute on their own, including sending pre-written press releases to local media. Also, the co-authors who live in close proximity to each other will be encouraged to have group book signings so they can draw bigger audiences and moresales.
4.) What will be the price of the book?
This depends on the size of the final product, but most likely the anthology will sell on sites such as Amazon.com for approximately $14.99. However the price of the book will not be printed on the cover. This will allow you to sell the book on your own site and at events for whatever price you wish.
Any royalties generated from store book sales will be donated to Frank McKinney’s Caring House Project Foundation, a nonprofit organization he founded in 1998, that provides a self-sustaining existence for some of the most desperately poor and homeless families around the world.
5.) When will the book come out?
Our projected publication date, assuming everyone meets the January 1 deadline for submission of their materials, is August 1.
6.) What if I need help getting my chapter written?
That help can be provided to you, happily, at no extra cost.
I very much want you to know this: while my goal is to produce an excellent book, I have an even bigger goal to get each and every one of my co-authors the visibility they deserve to help bring their businesses to a new level.
Here's What It Could Cost To Publish This Way On Your Own:
Every aspiring author has a dream of what it means to publish well, and I'm sure your expectations are the same. It would require each of these pieces at these separate prices:
- Editing: $2,500 or more
- Book Production including professional design: $5,000 or more
- Marketing costs: $2,000 or more
- PR Agency fees: $3,000-6,000 or more
- Amazon.com Bestseller Campaign: you could pay over $3,000 to learn how to do it yourself or pay someone else up to $20,000 to do it for you.
TOTAL: $15,000-$35,000
Here's a Better Way to Get a Book You'll Be Proud to Call Your Own
The numbers really take your breath away, don't they? But that's why contributing to this anthology would be a great publishing shortcut for you. You can join us, be prominently published and marketed along with these top entrepreneurs for one simple investment of $3,997.
OR,
if you're watching your cash flow, you can choose to pay in 6 equal monthly payments of $747.
OR,
an even more affordable option, you can choose to pay in 8 equal monthly payments of $567.
Note: If you pay in full, you'll not only save $500, I'll include another **50 copies** of your book so you'll get 150 books in all--or **200 total if you're one of the first 10 to sign up!**
YES! This is the PERFECT Opportunity for Me!
What Do I Have to Do and What's Expected of Me?
Once we've received your payment (by clicking on one of the buttons below) you'll be contacted to schedule a call to discuss your chapter in the book. (If you need help writing your chapter, please let us know.) You must stick to the deadline and submit the following.
Due January 1:
- Your completed chapter
- A high-quality photograph of you for the book cover
- Your bio to be included on the back cover
IMPORTANT: Please understand that it is your responsibility to get your materials submitted in a timely matter so we can stay on our production schedule.
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"Yes Sophfronia, I’m ready to get published and have an awesome book with my face on the cover! Please save a chapter in "How the Fierce Put Family First" exclusively for me, and I'll use it as the secret marketing weapon I need to put my business on the map!" For the entirely reasonable investment of $3,997 or $747 for 6 months, or $567 for 8 months, I'll get co-author status including the following benefits:
I understand and agree that there are only 15 spots available for new co-authors of this book. If all the spots are taken and I cannot be accommodated, my credit card charge will be voided or refunded immediately.
Join Your Co-Authors Now!
(I'll get 50 extra books for paying in full.)
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This is really a prime opportunity to produce a book that you can be truly proud of. Join us and register now. I don't want to hear about you kicking yourself when this book comes out next year for missing the chance!
15 is NOT big number. I expect these spots to go very quickly, and none will be available again unless someone has to drop out. But why take the chance? We have an awesome, media-friendly topic, big name co-authors and many people working to make this book a success. This is indeed the easiest way for you to publish well at an affordable cost. Don't let someone else take your place, okay?
Best Wishes For Your Publishing Success,
Sophfronia Scott
Publisher, Messenger House Books
Executive Editor
The Done For You Writing & Publishing Company LLC
P.S.: I'd like to share with you what some of my fans say about my work...
"Thrilled with having self published my first book, I could feel the connections to be made with readers who would purchase my book and engage their faith in new ways. But getting it into their hands was going to be a challenge. Sophfronia encouraged me to call Christian and independent bookstores and ask if they would be interested in carrying my book. Quite wonderfully, this has turned out to be great advice. Eleven bookstores now share my book with their loyal customers! More so, with each contact at this personal level I am building enduring relationships and future possibilities for book signing and speaking engagements that will support my faith coaching practice as well as sales of my second book of essays due out later this year. Thanks Sophfronia!"
Cory L. Kemp
Creating Women Ministries
Author
You Don't See Many Chickens in Clearance: Essays on Faith and Living
www.creatingwomenministries.com
"Sophfronia taught me so much about the writing process, both in how to shape a good proposal as well as how to come up with a good structure and content for a book. Greatly due to her guidance, I pitched a non-fiction book to a major publisher and got a **5-figure advance** in a competitive market."
Pamela Slim
Mesa, AZ
Author of the Blog, "Escape From Cubicle Nation"
www.EscapeFromCubicleNation.com
"Participating in one of Sophfronia's programs was one of the best things I did for myself this year. I have been talking about writing a book for years, but thanks to this group I have actually completed a first draft and am ready to move on to the next step in the publishing process. Sophfronia does such a great job of de-mystifying the writing and publishing process and turning it into something that is very accessible and easily do-able. That alone was worth the cost of tuition. However, the most valuable thing I gained from this experience is the fact that I finally have the confidence to call myself a writer."
Jenny Ryan
Duluth, GA
Author of the Humor Blog, "Using My Powers for Good"
www.jennyryan.com
"Doing Business by the Book takes the mystery out of how to write a book. Sophfronia has explained the creative process in a step by step and easy to read manner. After reading this book, anyone can write their own book and get published. And if you are a business owner seeking to promote your business, you MUST read this book. Sophfronia explains why being an author gives you "authority". The book provides 'insider secrets' known only to those who have gone through the experience of writing and publishing a book. If You Want to Promote Your Business You Must Read This Book!"
Sheila Spangler
Boise, ID
www.capitalstrategies-usa.com
"At last, a 'connect the dots' how-to for the would-be business book writer! Thank you Sophfronia for an easy to read, step-by-step guide to get your message on paper and out in the world. I highly recommend this book to anyone even considering putting his or her thoughts on paper. Doing Business By The Book will take ‘fear’ out of the equation while inspiring you to make the leap from thinking to doing."
Deborah Kunen
New York NY,
"Sophfronia Scott's Business by the Book is a clear, concise, straightforward guide to aspiring business authors on the "real deal" for getting your book written, published and marketed effectively. A "must have" for any coach, consultant or aspiring business writer who wants his/her book to attract more business, more clients and lucrative speaking/workshop engagements."
Joanne Marcinek
Newtown, CT
www.AskJoanne.com
Sophfronia Scott
Executive Editor
The Done For You Writing & Publishing Company
261 South Main Street, Suite 319
Newtown CT 06470
Toll Free: 866-834-3942
E-mail: info@doneforyouwriting.com
